We spoke several days ago about playing the PPC game and how difficult it has become to stay abreast of all the changes made in the last couple of years.

There was a time when pay-per-click was almost guaranteed of returning a profitable campaign no matter what product or service you were advertising. Not anymore. Is it still possible to make guaranteed profits from it? Well, yes but only if you do a little homework and only target specific keywords you know are working and returning profits.

Portal Feeder has released to it’s members in the past week a suite of PPC tools which would be the envy of any product creator concentrating on pay-per-click advertising. Having played with these over the past seven days, there is no question their value on the open market would run into hundreds of dollars. And on top of that, you could probably ask for a monthly membership fee to boot.

And then, on top of this, today Portal Feeder launched a PPC intelligence tool called PPC Kahuna. What is it? In a nutshell, you can literally spy on your competitors and see which keywords they’re using to profit from. Yes, I know 2007 has seen a number of similar products launched and which do exactly the same thing. They’re expensive and some require ongoing monthly fees running into hundreds of dollars a month.

Are they effective? Yes they are but my question is… what else do you receive other than being able to access one particular tool? What else does your monthly membership entitle you to that’s internet marketing related?

PPC Kahuna  comes with the Portal Feeder 2.0 membership. Figure it out. You get it along with a full suite of the most advanced internet marketing and promotional tools, software  and training for what is in relative terms, a meager monthly membership price. It’s the reason why Walmart has become so successful. One stop shopping in one place. Portal Feeder applies the same principles for it’s members. Whether it’s training, software or anything else internet marketing related, members have it all at their fingertips.

One of the main advantages of PPC Kahuna is not only does it find those profitable keywords which you can then use in your own campaigns, but from an SEO viewpoint, it’s invaluable.  Imagine using a list of keywords you know others are profiting from.

Now what if you optimized your sites and blogs with those words; what  if they became the foundation for your Web 2.0 promotions and what if you optimized your article marketing efforts around those very same keywords. Powerful stuff.

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The pay-per-click landscape has taken a hammering in the past 18 months particularly for those who have made Google Adwords their main source of traffic generation.

There’s a suggestion the rash of new techniques, spying tools and “under the radar” software have only served to make the big “G” more aware of what’s being developed to help marketers get a jump on their opposition and adjust accordingly. Seems hardly fair does it - you stumble across a system that helps make your campaigns more viable and profitable only to have the “rug pulled from underneath you” as Google makes a major adjustment.

Some call it changing the rules, others call it spite but whatever it’s called, it just confirms the need to be on top of your game and on your guard every minute of your online working day. If you’re a PPC newcomer, you’ve got no hope. Heck, the most experienced adwords players on the planet are being caught off guard so what hope do you have.

Playing the PPC game can be a volatile one these days and for those of us trying to keep up with all the changes over the past couple of years, it’s also meant an extra grey hair or two and more frown lines appearing on our craniums.

PPC is an art form the Portal Feeder 2.0 training environment thrives on. How to get the most from your campaigns, tracking, keyword accumulation, testing and tweaking and finding the ads that give you your best ROI. It’s a monumental task when you do it manually but when you have a suite of tools which can automate the process then you’re well on your way to scoring a home run.

Landing pages became a big issue with Google Adwords more than a year ago and a well constructed landing page is worth it’s weight in gold. But just putting up a landing page just doesn’t cut it anymore and keeping the “Google Gods” happy is mighty important these days.

So how about if you could get your hands on a suite of PPC tools such as keyword tools, ad tracker tools, a projected return on investment tool and a big selection of carefully constructed landing page templates which just require you to add your information to.

It’s any wonder the members at Portal Feeder 2.0 gloat every time we come across them. The PPC basket of goodies mentioned above is just one small set of presents members will find in their Christmas stockings this year as part off their cheap Portal Feeder membership.

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