We spoke several days ago about playing the PPC game and how difficult it has become to stay abreast of all the changes made in the last couple of years.

There was a time when pay-per-click was almost guaranteed of returning a profitable campaign no matter what product or service you were advertising. Not anymore. Is it still possible to make guaranteed profits from it? Well, yes but only if you do a little homework and only target specific keywords you know are working and returning profits.

Portal Feeder has released to it’s members in the past week a suite of PPC tools which would be the envy of any product creator concentrating on pay-per-click advertising. Having played with these over the past seven days, there is no question their value on the open market would run into hundreds of dollars. And on top of that, you could probably ask for a monthly membership fee to boot.

And then, on top of this, today Portal Feeder launched a PPC intelligence tool called PPC Kahuna. What is it? In a nutshell, you can literally spy on your competitors and see which keywords they’re using to profit from. Yes, I know 2007 has seen a number of similar products launched and which do exactly the same thing. They’re expensive and some require ongoing monthly fees running into hundreds of dollars a month.

Are they effective? Yes they are but my question is… what else do you receive other than being able to access one particular tool? What else does your monthly membership entitle you to that’s internet marketing related?

PPC Kahuna  comes with the Portal Feeder 2.0 membership. Figure it out. You get it along with a full suite of the most advanced internet marketing and promotional tools, software  and training for what is in relative terms, a meager monthly membership price. It’s the reason why Walmart has become so successful. One stop shopping in one place. Portal Feeder applies the same principles for it’s members. Whether it’s training, software or anything else internet marketing related, members have it all at their fingertips.

One of the main advantages of PPC Kahuna is not only does it find those profitable keywords which you can then use in your own campaigns, but from an SEO viewpoint, it’s invaluable.  Imagine using a list of keywords you know others are profiting from.

Now what if you optimized your sites and blogs with those words; what  if they became the foundation for your Web 2.0 promotions and what if you optimized your article marketing efforts around those very same keywords. Powerful stuff.

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