One of the biggest Portal Feeder comments we hear is concerning keyword research. No matter how many times you explain researching keywords it still confuses a lot of people who will often let it hold up there progress.

In fact, this area of internet marketing seems to be responsible for a lot of the paralysis analysis which hurts the progress of many budding internet marketers. The truth is, keyword research is important, very important in fact, get it wrong and an entire campaign will count for nothing as far as the bottom line is concerned.

However, it doesn’t need to be complicated. Really, it’s simple and one of the keys to getting it right is understanding what the theme of your market is.

Theme? Yes, because once you understand this it can mean the difference between getting sales or just getting people surfing your sites. So in this article, I want to explain what we mean by identifying the theme of your market and when you understand this, go back and check campaigns you have running, either paid or organic and run this system over them.

How To Judge Your Market’s Theme 

Let’s start. We’re looking for a common theme when we are presented by a list of keywords. You can use any free tool for this exercise.

We are using the search term “menopause.” First impressions indicate most people searching for menopause will be looking for a cure or treatment. I’m using Wordtracker’s free tool. Here’s the list of top ten results:

menopause
menopause symptoms
34 menopause symptoms
symptoms of menopause
menopause the musical
male menopause
early menopause symptoms
signs of menopause
how long does menopause last
male menopause symptoms

What’s the first thing you notice? If you said the word symptoms then you’re right.You see, I assumed people would be looking for a cure and as there is no cure then treatment of this syndrome. But the results indicate people want to know what the symptoms are and what is menopause ahead of treatment.

Six of the top ten results relate to symptoms which means targeting this symptoms as the theme will be the sensible way to go. You can now construct your articles around menopause symptoms and if you are using article marketing, then you have a list of keywords to concentrate on for your promotions.

It’s a classic case of people looking to identify a problem before they can start looking for a solution to it and by giving them the information they want, you can then get them to opt into your list and then you can provide them with treatment options by way of affiliate products.

So in summing up, when you initially look at a list of keywords, try to identify what the theme of the list is before looking at individual keywords first. The first 10-20 results will often indicate exactly what it is people within that particular niche are more concerned about above anything else.

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