One of the biggest stumbling blocks people have is niche and keyword research. In this article, we will concentrate on the theme of the niche and suggest that if you can figure this out, then you are on the way to increasing your bottom line with these keyword research tips.

Analysis paralysis is the number one killer for internet marketers. It comes about because of two things:

- a fear factor
- people want to get it right the first time

But there is a way to cut down the effects of this. Assessing the theme of the niche you are looking at to figure out exactly what it is people are looking for will make deciding the direction you want to head in much easier.

There are some great keyword tools around - Micro Niche Finder, Traffic Travis, Keyword Elite and PortalFeeder’s secret weapon, PPC Kahuna. Here’s the first thing you want to do. Pick a keyword tool and stick with it. Make it the foundation of your tool usage.

Keyword Research Tips

But for the point of this exercise, we are going to use a free tool and will be searching on the term “yeast infection.” The free tool - the Google search box! Let’s start and see if we can figure out the theme surrounding the search for this term. Here’s our top ten results:

yeast infection symptoms
yeast infection treatment
yeast infection in men
yeast infection causes
yeast infection during pregnancy
yeast infection pictures
yeast infection home remedy
yeast infection pregnancy
yeast infection cure
yeast infection medication

So the first thought I had when entering this niche was people would want to know what the symptoms were ahead of anything else. There is one result for the top ten for symptoms with causes and yeast infection in men and during pregnancy possibly relating to this. So this would be a solid angle to take with this niche.

But what “stands out like a sore thumb” is the fact people are wanting to get rid of their yeast infection with terms such as treatment, remedy, cure and medication strongly represented. Si in doing a quick analyzation of this niche, I would go down the route of being the solutions provider rather than the problem identifier.

Can you see what we are getting at here? You have your niche but are not sure how to approach it. Using this method can quickly identify the theme most dominant in this niche and which direction to head within it. And the first 10-15 results will usually give you a clue to what people are really the most interested about within a niche.

Now you can start doing your main keyword research and building on the four solution indicators we found:

yeast infection treatment
yeast infection home remedy
yeast infection cure
yeast infection medication

Run these through your keyword tool and start building your list. This is an excellent method for article marketing in identifying those juicy long tail phrases which are extremely targeted.

This is just a small sample of the training you receive at PortalFeeder. Keyword research is covered in great depth but simplified to a point where analysis paralysis is kept to a minimum.

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