Article marketing is a great way to drive free traffic to your offer however, scanning the many articles online, there are some glaring mistakes people make which renders their article virtually useless.

One of the things to remember about making money online is people are looking for solutions in the main, and if your article doesn’t contain the information they’re looking for, then they’ll quickly hit the back button and look for one that does.

Portal Feeder 2.0 training emphasizes the need to build your online business based on a solid foundation and article marketing is one of the strategies taught within the membership.

The title, the resource box and the content need to be structured in such a way that the reader is compelled to want to click through to your offer. For example, the title should always include the keyword you are targetting. In fact, depending on the length of that keyword, you could include it twice to give the title more impact within the serps. Here’s an example:

“Network Marketing - How To Boost Your MLM Profits In 2008″

In the title above, network marketing is the keyword but I’ve also included MLM. There is no mistake what the article is about.

The content should get straight to the point without 200 words of fluff. Yoy need to keep the reader compelled to read the entire article because the bait at the end of it is the resource box and you ultimately want to guide them through the process of clicking on your link.

Solution type articles will include “how to” tips in a numbered or pointed fashion… “10 Ways To…”– “6 Tips For…”–”The 7 Deadly Sins Of…”

Avoid using a closing paragraph because this is where your resource box comes in. It should serve as the article closer and should include a benefit to the reader; enough to satisfy their curiosity to make them click through and see what you’re offering. Never ever use the resource box to pump up your own ego. Let your mom do that for you.

Article marketing is taught the correct way through the Portal Feeder 2.0 training. It’s such a powerful way to attract long time free traffic when done right.

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